Watch Out Red Bull!

This past week, Mrs. Scheffer’s Marketing students worked in teams and created marketing plans to distribute original energy drinks. The marketing plans consisted of:

  • The development of a product prototype
  • The identification of a distinct target market
  • The selection of a manufacturer
  • A cost/profit analysis for each channel member
  • A distribution strategy to maximize profits

Screen Shot 2013-03-11 at 11.17.49 PM

Students presented their marketing plans to investor “sharks” who provided students with realistic feedback on the feasibility of their ideas, strategies, and profit margins.

Students were able to work collaboratively and creatively to design their prototypes and practiced their communication skills through a persuasive sales presentation. Students used Google docs to stay connected throughout the process and also collaborated  outside of class using Facebook.

The “shark” investors were impressed with the plans and encouraged students to continue to work hard towards their future entrepreneurial goals.

Screen Shot 2013-03-11 at 11.31.12 PM

Image credit:




About Jenn Scheffer

Instructional Technology Specialist at Burlington High School Burlington, MA

Posted on March 12, 2013, in Uncategorized. Bookmark the permalink. Leave a comment.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: