Program Courses

The Marketing & Business Managment Program consists of the following courses:

  • Introduction to the World of Business and Finance (half  year)
  •  Sports & Entertainment Marketing (half year)
  • Marketing & Business Management I (full year)
  • Marketing & Business Managment II (full year, double period)

Taking all four of these courses allows students to become Program Completers. Students who complete the program recieve a comprehensive report demonstrating their mastery of theprogram competencies which they can then share with colleges and/or potential employers. Students who earn a 90 average in their marketing courses are eligible to be inducted into the National Technical Honor Society.

Introduction to the World of Business and Finance

This project-based, career-discovery course, which fulfills the economics credit for graduation, is designed for freshmen and sophomores. Students in the course are able to create and manage their own small business and actually sell a product or service on the campus. Profits earned from sales are donated to a philantropic cause which the students select. The course provides an introduction to entrepreneurship, finance, and marketing. Students learn what it is like to work in a team environment through starting their company and working together to ensure the company’s financial success. Students are able to take on leadership roles by applying for positions within the organization they create. Finally, students gain an understanding of what it means to be a socially responsible company by giving back to their community. After completing this course, students can pursue more advanced courses in Accounting or Marketing and Business Management.

Sports and Entertainment Marketing

The project-based, half-year Sports and Entertainment Marketing course is designed for students  interested in sports, entertainment, and event marketing. Emphasis is placed on the principles of: branding, licensing,  and naming rights; business foundations; concessions and on-site merchandising;  economic foundations; promotion; safety and security; and human relations.  Skills in communications, human relations, psychology, and mathematics are  reinforced in this course. Students are able to focus on creating projects based on celebrities within the sports and enteratinment industries.

Marketing & Business Management I

This full-year (1 credit) Running Start course is part of a  2-year Marketing program. The program emphasizes fundamental marketing skills including product/service management, pricing, promotion,  distribution and marketing research. Students have the opportunity to develop career goals and occupational skills related to marketing which are relevant in today’s global economy. Students also have the opportunity to volunteer to help run Pinkerton Academy’s school-based enterprise, Campus Corner. All marketing  students have the opportunity to develop leadership skills through participating in DECA at the local, state or national level.

Marketing & Business Managment II

In this full-year (2 credit) course, students are fully responsible for the operation and marketing of  Campus Corner.  Using the marketing and business skills developed in year one, students have the  opportunity to develop products, pricing strategies and promotional campaigns for the store. Additionally, students develop management and supervisory skills through positions within the store. Students have the opportunity to work in the store during their designated lab period. During the classroom period, students focus on DECA-related projects covering a variety of marketing and business functions including advertising, public relations, and merchandising. Students also spend a significant portion of the year developing a comprehensive business plan for a business of their choice.

Recommended Courses

While not required to complete the program, it is suggested that Marketing & Business Management students take at least one accounting course. Since the Level II curriculum has heavy emphasis on financial analysis, having an accounting background is helpful. The business plan students are required to write must contain the appropriate financial statements including a start-up cost analysis, balance sheet, income statement, and cash flow statement. Students learn the accounting equation, how accounts are classified (assets, liablities, owner’s equity) and how business transactions effect the accounting equation. A solid foundation in accounting helps students develop realistic financial statements which can be presented to potential investors.


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